GTA 6 Takes Over Selfridges: Inside the Oxford Street Pop-Up With a £2,500 Jacket

9th November 2026

Vice City has arrived on Oxford Street. Selfridges has opened a Grand Theft Auto VI pop-up shop in London, 10 days before the game comes out – and the headline item is a varsity jacket that costs £2,500.

The pop-up opened today (Monday 9 November) in The Corner Shop at Selfridges’ flagship store. It sells around 60 pieces of official GTA VI merchandise, from cheap pins and socks to designer jackets. Selfridges’ collection page says: “To launch Grand Theft Auto VI, Rockstar Games has brought Vice City to Selfridges.”

GTA VI at Selfridges

WhereThe Corner Shop, Selfridges, 400 Oxford Street, London W1

OpenedMonday 9 November 2026

What’s thereAbout 60 items of official GTA VI merchandise, plus the game itself

Most expensive itemGoodtime State varsity jacket – £2,500

Cheapest itemsPins, socks and T-shirts from about £5

Can you play the game?No – there are no gaming stations

What’s on sale and how much it costs

Item	Price
Goodtime State varsity jacket (Selfridges exclusive)	£2,500
Black varsity jacket	£1,750
Vice City Manatees starter jacket	£280
Winmau dartboard set	£275
Burger Shot apron by Hedley & Bennett (Selfridges exclusive)	£250
Vice City Narcos mini basketball set (Selfridges exclusive)	£150
T-shirts, caps, socks and enamel pins	From around £5
GTA VI for PS5 (code in a box)	Standard retail price

Prices as listed by Selfridges

The £2,500 price tag has sparked plenty of debate among gaming fans online. The Burger Shot apron – named after the fast-food chain in the GTA games – is another Selfridges exclusive.

Vice City in the Christmas windows

The pop-up is part of a bigger GTA takeover at the store. One of Selfridges’ Oxford Street Christmas windows has been turned into a Vice City scene, complete with Santa and a Burger Shot cup. On launch day, NTS Radio will broadcast a six-hour show called The Sound of Vice City: Live From London.

Going this week? Oxford Street is busy with Christmas shoppers, and part of the street is currently traffic-free. Bond Street and Marble Arch are the nearest Tube stations – but check before you travel, as RMT Tube drivers are due to strike on 26 November.

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When does GTA 6 come out?

Grand Theft Auto VI launches on Thursday 19 November 2026 on PlayStation 5 and Xbox Series X|S. There is no PC version at launch. The game is set in Leonida, Rockstar’s version of Florida, and follows Lucia Caminos and Jason Duval. Physical copies come as a code in a box rather than a disc.