Black Friday 2026: when it is, when the sales start and the best things to buy

Updated 6 Nov 2026, 12:11 · First published 6 Nov 2026

Black Friday 2026 is on Friday 27 November, with Cyber Monday on 30 November. But the sales start much earlier, and the best way to save is to know what usually drops in price and to check that a “deal” is really a deal.

What are the best things to buy on Black Friday?

Year after year, the biggest discounts on Amazon are on its own devices: Kindles, Echo smart speakers, Fire TV Sticks and Ring doorbells often hit their lowest prices of the year. Headphones, TVs, air fryers, coffee machines, Lego and beauty gift sets are also reliably cheaper. Laptops, consoles and smart home kit often see their best prices on Cyber Monday.

Read more: Remembrance Sunday 2026 in London: Cenotaph times, where to watch and what to bring

Amazon’s own devices

If you have been thinking about a Kindle, an Echo or a Fire TV Stick, Black Friday is usually the cheapest time of the year to buy one.

Tech and headphones

Home and kitchen

Christmas gifts

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How to spot a fake Black Friday deal

Not every “deal” is a bargain. Some prices are raised in the weeks before so the discount looks bigger. Before you buy, use a price tracker or check the price history, compare the same product at two or three shops, and make a list in advance so you do not panic-buy. Pay by credit card for purchases over £100 for extra protection, and remember you usually have 14 days to cancel most online orders.

We’ll keep this page updated

We will add the best live deals as soon as the Black Friday sales begin, so bookmark this page.

Sources: Black-Friday.co.uk, retailers, MoneySavingExpert. Dates for some retailers are expected, not yet confirmed.